Jim Carpenter founder of Wild Birds Unlimited opened his first store in Indianapolis in 1981. He began franchising his concept in 1983. This privately owned company has its headquarters in Carmel, Indiana. More than 55.5 million people participate in backyard bird feeding, spending nearly $5.4 billion yearly. Wildlife enthusiast spend some $4 billion on birdseed alone, $780 million on birdfeeders, birdbaths and nesting boxes, and $656 million on binoculars, spotting scopes and other wildlife accessories.
- Total investment ranges from $92,157.00 – $140,736.00, with a Franchise fee of nearly $18,000.
- The Term of agreement is 10 years and is renewable.
- Net worth requirement is $150,000 with cash liquidity requirement of $30,000.
Business experience is a must, experience in taking care of birds, love of nature and of course, people skills.
25% of all franchisees own more than one unit. The number of employees needed to run a franchised unit is up to 4. Absentee ownership of the franchise is NOT allowed. (100% of current franchisees are owner/operators).
Training is provided to both the owner and the employers making them more equipped and knowledgeable in this field of business, and these are conducted at their headquarters for 6 days, at franchisee’s location for 2 days and an annual meeting for 5 days.
Ongoing support will also be provided through; Newsletters, Meetings, Toll-free phone line, a Grand opening assistance, Internet, Security/safety procedures, Field operations/evaluations and purchasing cooperatives. Marketing support will also be rendered through Co-op advertising, Ad slicks and National media The company has a complete system to assist their franchisees and prepare them individually for multiple store ownership.
Franchisees must also complete different multiple store approval processes for them to be granted the opportunity to open and operate additional new Wild Birds Unlimited stores. The company provides assistance regarding this process and will offer a half price on the Initial Franchise Fee and Training Fee for multiple stores.
As a franchise owner you will receive designated territories. No other Wild Birds Unlimited stores will be allowed to open and operate within their designated territory. The company has completed very extensive market research regarding the demographics of their valued customers.
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